Delivering and Delighting Customers
A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
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Dr. Alan Grossnickle
Creating Powerful Brands
Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
Dr. Alan Grossnickle
The Essence of Marketing Planning
It is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan Grossnickle
Creating Fun in the Workplace
Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.
Dr. Alan Grossnickle
Building Your Corporate Destiny With Leadership
Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.
Dr. Alan Grossnickle
Emotional Intelligence and Leadership
Effective leaders create organizational climates that foster superior performance by utilizing high levels of emotional intelligence.
Dr. Alan Grossnickle
Who’s Guiding Your Corporate Destiny?
Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.
Dr. Alan Grossnickle
Core Marketing Concepts
Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan Grossnickle
Stay Close to Your Customers
Stay close to your customers by asking questions to learn about their experience and listen to their feedback.
Dr. Alan Grossnickle
Public Relations Planning and Measuring Successes and Failures
It's important to measure public relations, but you have to know ask the right questions to determine the goals of your campaign.
Dr. Alan Grossnickle
Public Relations Planning
This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan Grossnickle
Effective Communications
Communications range from large formal briefings to casual encounters, but the principles of effective communication stay the same.
Dr. Alan Grossnickle
Marketing and Customer Value
The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan Grossnickle
Positioning and Branding for a Small Business
Small businesses often operate on small budgets, but you can still find ways to build your brand.
Dr. Alan Grossnickle
Employee Empowerment
Employee empowerment should be seen not as a single initiative, but rather as a climate, atmosphere, and
culture of your business.
Dr. Alan Grossnickle
Establishing a Customer Service Program
Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.
Dr. Alan Grossnickle
Strategic Planning Action Checklist
Strategic planning resides at the heart of every organization. It drives what you do and how you do it.
Dr. Alan Grossnickle
Getting Close To The Customer
It's extremely important to know details about your customers and develop a close relationship.
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