Customer Value Proposition
Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Customer Value Proposition
Scaling Up Your Business
Brand Equity and Brand Management
The Power of Identity
Infusing a Company with Cutting-edge Strategy
Delivering and Delighting Customers
Creating Powerful Brands
The Essence of Marketing Planning
Creating Fun in the Workplace
Building Your Corporate Destiny With Leadership
Emotional Intelligence and Leadership
Who’s Guiding Your Corporate Destiny?
Core Marketing Concepts
Stay Close to Your Customers
Public Relations Planning and Measuring Successes and Failures
Public Relations Planning
Effective Communications
Marketing and Customer Value
Positioning and Branding for a Small Business
Employee Empowerment