Boosting Business Success through Diversity
The modern world offers a diverse set of customers and employees and successful companies know how to leverage the value of diversity.
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Dr. Alan Grossnickle
Customer Value Proposition
Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Dr. Alan Grossnickle
Scaling Up Your Business
Scaling up a business is like climbing a mountain. You need the right people, strategy, execution, and resources to grow your business.
Dr. Alan Grossnickle
The Power of Identity
Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
Dr. Alan Grossnickle
Infusing a Company with Cutting-edge Strategy
An effective business strategy builds value in publicly traded companies and value for customers of private businesses.
Dr. Alan Grossnickle
Delivering and Delighting Customers
A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan Grossnickle
Creating Powerful Brands
Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
Dr. Alan Grossnickle
The Essence of Marketing Planning
It is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan Grossnickle
Creating Fun in the Workplace
Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.
Dr. Alan Grossnickle
Building Your Corporate Destiny With Leadership
Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.
Dr. Alan Grossnickle
Who’s Guiding Your Corporate Destiny?
Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.
Dr. Alan Grossnickle
Core Marketing Concepts
Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan Grossnickle
Marketing and Customer Value
The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan Grossnickle
Strategic Planning Action Checklist
Strategic planning resides at the heart of every organization. It drives what you do and how you do it.
Dr. Alan Grossnickle
Getting Close To The Customer
It's extremely important to know details about your customers and develop a close relationship.