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    The Power of Identity
    Dr. Alan Grossnickle

    The Power of Identity

    Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
    Infusing a Company with Cutting-edge Strategy
    Dr. Alan Grossnickle

    Infusing a Company with Cutting-edge Strategy

    An effective business strategy builds value in publicly traded companies and value for customers of private businesses.
    Delivering and Delighting Customers
    Dr. Alan Grossnickle

    Delivering and Delighting Customers

    A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
    Creating Powerful Brands
    Dr. Alan Grossnickle

    Creating Powerful Brands

    Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
    The Essence of Marketing Planning
    Dr. Alan Grossnickle

    The Essence of Marketing Planning

    It is critical to analyze future opportunities when designing a marketing plan to grow your business.
    Creating Fun in the Workplace
    Dr. Alan Grossnickle

    Creating Fun in the Workplace

    Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.
    Building Your Corporate Destiny With Leadership
    Dr. Alan Grossnickle

    Building Your Corporate Destiny With Leadership

    Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.
    Who’s Guiding Your Corporate Destiny?
    Dr. Alan Grossnickle

    Who’s Guiding Your Corporate Destiny?

    Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.
    Core Marketing Concepts
    Dr. Alan Grossnickle

    Core Marketing Concepts

    Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
    Marketing and Customer Value
    Dr. Alan Grossnickle

    Marketing and Customer Value

    The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
    Strategic Planning Action Checklist
    Dr. Alan Grossnickle

    Strategic Planning Action Checklist

    Strategic planning resides at the heart of every organization. It drives what you do and how you do it.
    Getting Close To The Customer
    Dr. Alan Grossnickle

    Getting Close To The Customer

    It's extremely important to know details about your customers and develop a close relationship.
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