Dr. Alan GrossnickleThe Power of IdentityCorporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
Dr. Alan GrossnickleInfusing a Company with Cutting-edge StrategyAn effective business strategy builds value in publicly traded companies and value for customers of private businesses.
Dr. Alan GrossnickleDelivering and Delighting CustomersA successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan GrossnickleCreating Powerful BrandsBrand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
Dr. Alan GrossnickleThe Essence of Marketing PlanningIt is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan GrossnickleCreating Fun in the WorkplaceEmployment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.
Dr. Alan GrossnickleBuilding Your Corporate Destiny With LeadershipDevelop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.
Dr. Alan GrossnickleWho’s Guiding Your Corporate Destiny?Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.
Dr. Alan GrossnickleCore Marketing ConceptsBusinesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan GrossnickleMarketing and Customer ValueThe firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan GrossnickleStrategic Planning Action ChecklistStrategic planning resides at the heart of every organization. It drives what you do and how you do it.
Dr. Alan GrossnickleGetting Close To The CustomerIt's extremely important to know details about your customers and develop a close relationship.