Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.

An effective business strategy builds value in publicly traded companies and value for customers of private businesses.

A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.

Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.

It is critical to analyze future opportunities when designing a marketing plan to grow your business.

Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.

Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.

Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.

Businesses must balance the needs and wants of their customer base to find the best marketing strategy.

The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.

Strategic planning resides at the heart of every organization. It drives what you do and how you do it.

It's extremely important to know details about your customers and develop a close relationship.