Staff Empowerment
Staff empowerment is about harnessing employee's creativity and allow them to innovate, solve problems, and become more independent.
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Dr. Alan Grossnickle
Boosting Business Success through Diversity
The modern world offers a diverse set of customers and employees and successful companies know how to leverage the value of diversity.
Dr. Alan Grossnickle
The Importance of Human Capital
Managers should invest in the human capital of employees to achieve superior marketplace value for the company.
Dr. Alan Grossnickle
Customer Value Proposition
Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Dr. Alan Grossnickle
Scaling Up Your Business
Scaling up a business is like climbing a mountain. You need the right people, strategy, execution, and resources to grow your business.
Dr. Alan Grossnickle
Brand Equity and Brand Management
Your "brand" is anything that identifies your product and brand equity is added value beyond the functional benefits of your product.
Dr. Alan Grossnickle
The Power of Identity
Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
Dr. Alan Grossnickle
Infusing a Company with Cutting-edge Strategy
An effective business strategy builds value in publicly traded companies and value for customers of private businesses.
Dr. Alan Grossnickle
Delivering and Delighting Customers
A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan Grossnickle
Creating Powerful Brands
Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
Dr. Alan Grossnickle
The Essence of Marketing Planning
It is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan Grossnickle
Creating Fun in the Workplace
Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.
Dr. Alan Grossnickle
Building Your Corporate Destiny With Leadership
Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.
Dr. Alan Grossnickle
Emotional Intelligence and Leadership
Effective leaders create organizational climates that foster superior performance by utilizing high levels of emotional intelligence.
Dr. Alan Grossnickle
Who’s Guiding Your Corporate Destiny?
Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.
Dr. Alan Grossnickle
Core Marketing Concepts
Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan Grossnickle
Stay Close to Your Customers
Stay close to your customers by asking questions to learn about their experience and listen to their feedback.
Dr. Alan Grossnickle
Public Relations Planning and Measuring Successes and Failures
It's important to measure public relations, but you have to know ask the right questions to determine the goals of your campaign.
Dr. Alan Grossnickle
Public Relations Planning
This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan Grossnickle
Effective Communications
Communications range from large formal briefings to casual encounters, but the principles of effective communication stay the same.