Your "brand" is anything that identifies your product and brand equity is added value beyond the functional benefits of your product.

Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.

An effective business strategy builds value in publicly traded companies and value for customers of private businesses.

A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.

Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.

It is critical to analyze future opportunities when designing a marketing plan to grow your business.

Employment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.

Develop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.

Effective leaders create organizational climates that foster superior performance by utilizing high levels of emotional intelligence.

Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.

Businesses must balance the needs and wants of their customer base to find the best marketing strategy.

Stay close to your customers by asking questions to learn about their experience and listen to their feedback.

It's important to measure public relations, but you have to know ask the right questions to determine the goals of your campaign.

This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.

Communications range from large formal briefings to casual encounters, but the principles of effective communication stay the same.

The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.

Small businesses often operate on small budgets, but you can still find ways to build your brand.

Employee empowerment should be seen not as a single initiative, but rather as a climate, atmosphere, and culture of your business.

Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.

Strategic planning resides at the heart of every organization. It drives what you do and how you do it.