Dr. Alan GrossnickleBrand Equity and Brand ManagementYour "brand" is anything that identifies your product and brand equity is added value beyond the functional benefits of your product.
Dr. Alan GrossnickleThe Power of IdentityCorporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
Dr. Alan GrossnickleInfusing a Company with Cutting-edge StrategyAn effective business strategy builds value in publicly traded companies and value for customers of private businesses.
Dr. Alan GrossnickleDelivering and Delighting CustomersA successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan GrossnickleCreating Powerful BrandsBrand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
Dr. Alan GrossnickleThe Essence of Marketing PlanningIt is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan GrossnickleCreating Fun in the WorkplaceEmployment is very competitive and employees want their workplace to be fun. Many companies are responding and reaping the benefits.
Dr. Alan GrossnickleBuilding Your Corporate Destiny With LeadershipDevelop your employees' leadership skills with practice, evaluation, and instruction to accelerate your corporate destiny.
Dr. Alan GrossnickleEmotional Intelligence and LeadershipEffective leaders create organizational climates that foster superior performance by utilizing high levels of emotional intelligence.
Dr. Alan GrossnickleWho’s Guiding Your Corporate Destiny?Develop leadership capacity in your company’s people. Use proven methods to deliver meaningful learning to advance your leadership.
Dr. Alan GrossnickleCore Marketing ConceptsBusinesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan GrossnickleStay Close to Your CustomersStay close to your customers by asking questions to learn about their experience and listen to their feedback.
Dr. Alan GrossnicklePublic Relations Planning and Measuring Successes and FailuresIt's important to measure public relations, but you have to know ask the right questions to determine the goals of your campaign.
Dr. Alan GrossnicklePublic Relations PlanningThis model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan GrossnickleEffective CommunicationsCommunications range from large formal briefings to casual encounters, but the principles of effective communication stay the same.
Dr. Alan GrossnickleMarketing and Customer ValueThe firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan GrossnicklePositioning and Branding for a Small BusinessSmall businesses often operate on small budgets, but you can still find ways to build your brand.
Dr. Alan GrossnickleEmployee EmpowermentEmployee empowerment should be seen not as a single initiative, but rather as a climate, atmosphere, and culture of your business.
Dr. Alan GrossnickleEstablishing a Customer Service ProgramSuccessful customer service means making customers want to come back for more and getting them to recommend products and services to others.
Dr. Alan GrossnickleStrategic Planning Action ChecklistStrategic planning resides at the heart of every organization. It drives what you do and how you do it.