The Importance of a Mission Statement
Dr. Alan Grossnickle summarizes the importance of a mission statement according to Dr. Shore of Harvard University.
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Dr. Alan Grossnickle
Book Review - Building a Story Brand
Dr. Alan Grossnickle reviews the book Building A Story Brand. This review distills the most poignant ideas in the book.
Dr. Alan Grossnickle
Boosting Business Success through Diversity
The modern world offers a diverse set of customers and employees and successful companies know how to leverage the value of diversity.
Dr. Alan Grossnickle
Brand Equity and Brand Management
Your "brand" is anything that identifies your product and brand equity is added value beyond the functional benefits of your product.
Dr. Alan Grossnickle
The Power of Identity
Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
Dr. Alan Grossnickle
Positioning and Branding for a Small Business
Small businesses often operate on small budgets, but you can still find ways to build your brand.
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