Dr. Alan GrossnickleDelivering and Delighting CustomersA successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan GrossnickleStay Close to Your CustomersStay close to your customers by asking questions to learn about their experience and listen to their feedback.
Dr. Alan GrossnicklePublic Relations PlanningThis model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan GrossnickleEstablishing a Customer Service ProgramSuccessful customer service means making customers want to come back for more and getting them to recommend products and services to others.