Customer Retention
Customer retention should be a focus for your business. Returning customers can make a big impact on sales, but consider their data.
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Dr. Alan Grossnickle
Increasing Customer Lifetime Value
Increasing customer lifetime value is a much easier way to grow sales and profits compared to acquiring new customers.
Dr. Alan Grossnickle
Customer Value Proposition
Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Dr. Alan Grossnickle
Delivering and Delighting Customers
A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan Grossnickle
Stay Close to Your Customers
Stay close to your customers by asking questions to learn about their experience and listen to their feedback.
Dr. Alan Grossnickle
Public Relations Planning
This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan Grossnickle
Establishing a Customer Service Program
Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.
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