Are you unsure how you come across to people? Dale Carnegie's rules to make friends and influence others can improve business relationships.

Dr. Alan Grossnickle reviews the book Building A Story Brand. This review distills the most poignant ideas in the book.

Customer retention should be a focus for your business. Returning customers can make a big impact on sales, but consider their data.

Increasing customer lifetime value is a much easier way to grow sales and profits compared to acquiring new customers.

Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.

A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.

Stay close to your customers by asking questions to learn about their experience and listen to their feedback.

This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.

Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.