Public Relations Planning
This model provides a model for developing a public relations plan that supports the organization’s overall aims and objectives and gives guidance on press and public relations activities.
1. Define the Target Audience.
2. Conduct Research.
3. Set Public Relations Objectives.
4. Decide Key Messages.
5. Clarify Resources.
6. Select a Program of Activity. This includes the following types of activity you might pursue:
Public Affairs and Lobbying.
7. Evaluate Successes and Failures
(Business, the Ultimate Resource)