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  • Writer's pictureDr. Alan Grossnickle

Public Relations Planning

This model provides a model for developing a public relations plan that supports the organization’s overall aims and objectives and gives guidance on press and public relations activities.


1. Define the Target Audience.

2. Conduct Research.

3. Set Public Relations Objectives.

4. Decide Key Messages.

5. Clarify Resources.

6. Select a Program of Activity. This includes the following types of activity you might pursue:

  • Media Relations

  • Internal Communications.

  • Public Affairs and Lobbying.

  • Events Management.

  • Community Relations.

  • Investor Relations

7. Evaluate Successes and Failures

(Business, the Ultimate Resource)

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