Dr. Alan Grossnickle summarizes the importance of a mission statement according to Dr. Shore of Harvard University.

Dr. Alan Grossnickle explores Harvard professor Michael Porter's work on business strategy. Learn the different types of business strategy.

Dr. Alan Grossnickle reviews the book Building A Story Brand. This review distills the most poignant ideas in the book.

The modern world offers a diverse set of customers and employees and successful companies know how to leverage the value of diversity.

Your "brand" is anything that identifies your product and brand equity is added value beyond the functional benefits of your product.

Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.

Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.

It's important to measure public relations, but you have to know ask the right questions to determine the goals of your campaign.

This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.

Small businesses often operate on small budgets, but you can still find ways to build your brand.