“Keep it short and concise. Sum up the company’s reason for being in just a few statements.
Think long-term. The mission statement is an investment in your company’s future, so keep it open enough to reflect your long-term goals.
Motivate and inspire employee commitment.
Make it realistic and clear.
Avoid making the mission too narrow or too broad.
Specific, short, sharply focused, and memorable.
Say what the company wants to be remembered for.”
Dr. David Shore, Harvard University, Beyond Strategic Planning: From Implementation to Sustainment, on-site course, November 6-7, 2023