The Importance of a Mission Statement

• “Keep it short and concise. Sum up the company’s reason for being in just a few statements.

• Think long-term. The mission statement is an investment in your company’s future, so keep it open enough to reflect your long-term goals.

• Motivate and inspire employee commitment.

• Make it realistic and clear.

• Avoid making the mission too narrow or too broad.

• Specific, short, sharply focused, and memorable.

• Say what the company wants to be remembered for.”

Dr. David Shore, Harvard University, Beyond Strategic Planning: From Implementation to Sustainment, on-site course, November 6-7, 2023