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  • Writer's pictureDr. Alan Grossnickle

The Importance of a Mission Statement


Team in a huddle

  • “Keep it short and concise. Sum up the company’s reason for being in just a few statements.

  • Think long-term. The mission statement is an investment in your company’s future, so keep it open enough to reflect your long-term goals.

  • Motivate and inspire employee commitment.

  • Make it realistic and clear.

  • Avoid making the mission too narrow or too broad.

  • Specific, short, sharply focused, and memorable.

  • Say what the company wants to be remembered for.”


Dr. David Shore, Harvard University, Beyond Strategic Planning: From Implementation to Sustainment, on-site course, November 6-7, 2023

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