Customer Retention
Customer retention should be a focus for your business. Returning customers can make a big impact on sales, but consider their data.
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Dr. Alan Grossnickle
Brand Equity and Brand Management
Your "brand" is anything that identifies your product and brand equity is added value beyond the functional benefits of your product.
Dr. Alan Grossnickle
The Power of Identity
Corporate identity or "brand" is a valuable asset that can be effectively managed and leveraged to grow and expand your business.
Dr. Alan Grossnickle
Creating Powerful Brands
Brand identity is a crucial marketing step to develop your business. Learn what a Brand is and how to build and manage your brand.
Dr. Alan Grossnickle
The Essence of Marketing Planning
It is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan Grossnickle
Core Marketing Concepts
Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan Grossnickle
Public Relations Planning and Measuring Successes and Failures
It's important to measure public relations, but you have to know ask the right questions to determine the goals of your campaign.
Dr. Alan Grossnickle
Public Relations Planning
This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan Grossnickle
Marketing and Customer Value
The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan Grossnickle
Positioning and Branding for a Small Business
Small businesses often operate on small budgets, but you can still find ways to build your brand.
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