The Importance of Relationship Marketing!
Relationship marketing is more than just keeping customers happy. Learn how to create lifelong customers and maximize profits.
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Dr. Alan Grossnickle
Book Review - Building a Story Brand
Dr. Alan Grossnickle reviews the book Building A Story Brand. This review distills the most poignant ideas in the book.
Dr. Alan Grossnickle
Customer Retention
Customer retention should be a focus for your business. Returning customers can make a big impact on sales, but consider their data.
Dr. Alan Grossnickle
Increasing Customer Lifetime Value
Increasing customer lifetime value is a much easier way to grow sales and profits compared to acquiring new customers.
Dr. Alan Grossnickle
Boosting Business Success through Diversity
The modern world offers a diverse set of customers and employees and successful companies know how to leverage the value of diversity.
Dr. Alan Grossnickle
Customer Value Proposition
Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Dr. Alan Grossnickle
Infusing a Company with Cutting-edge Strategy
An effective business strategy builds value in publicly traded companies and value for customers of private businesses.
Dr. Alan Grossnickle
Delivering and Delighting Customers
A successful customer-centered business strategy requires a clear vision and value statement that is shared with all employees.
Dr. Alan Grossnickle
Core Marketing Concepts
Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan Grossnickle
Stay Close to Your Customers
Stay close to your customers by asking questions to learn about their experience and listen to their feedback.
Dr. Alan Grossnickle
Public Relations Planning
This model provides structure for developing a public relations plan that supports the organization’s overall aims and objectives.
Dr. Alan Grossnickle
Marketing and Customer Value
The firm’s task is to examine its costs and performance in each value-creating activity to determine marketing and customer value.
Dr. Alan Grossnickle
Positioning and Branding for a Small Business
Small businesses often operate on small budgets, but you can still find ways to build your brand.
Dr. Alan Grossnickle
Establishing a Customer Service Program
Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.
Dr. Alan Grossnickle
Getting Close To The Customer
It's extremely important to know details about your customers and develop a close relationship.
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