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  • Writer's pictureDr. Alan Grossnickle

Establishing a Customer Service Program

Successful customer service means making customers want to come back for more and getting them to recommend products and services to others.


1. Secure Commitment of Top Management

2. Know Your Customers

3. Assimilate the Major Elements of Customer Service

4. Develop Service Levels

5. Recruit the Right Staff

6. Get Your Communications Right

7. Convert Complainants Back into Customers

8. Reward Service Accomplishments

9. Stay Close to Your Customers

10. Train Your People and Work toward Continuous Improvement

(Business the Ultimate Resource)

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