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Strategic Direction and Planning

Writer: Dr. Alan GrossnickleDr. Alan Grossnickle

Business Strategy illustration

Line of sight & Continuous Oversight


  • Mission – reason we are together (informs)

  • Values – internal compass to guide our day-to-day decisions

  • Vision – picture of ideal future state to be achieved (inspires)

  • Positioning – relevant value we provide to target markets

  • Strategy – what we do differently to create unique value

  • Strategic Imperatives – Critical Success Factors to advance our strategic direction

  • Goals – how we measure progress toward our vision

  • Tactics – key actions we implement to achieve our goals

  • Metrics – how we measure success of our goals

  • Structure – how we organize to do the work


Shore, David A., November 6, 2023: Beyond Strategic Planning: From Implementation To Sustainment, Professional Development Harvard University Division of Continuing Education

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