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  • Writer's pictureDr. Alan Grossnickle

The Trust Imperative

Shaking hands

“Most top management teams engage in annual strategic planning sessions focused on improving their business for the following year. Yet trust is rarely on the agenda. This is unfortunate since in many cases, the key to success lies not in creating an entirely new strategy, but rather in (re) building trust,


Improve internal trust and you have a better chance of:

  • Retaining top talent

  • Improving collaborations

  • Creating superior employee and customer experiences

  • Leapfrogging over your competitive set

  • Reducing resistance to change

  • Better speed to market

  • Lower cost to market


You can be the world’s greatest technical expert and have the biggest brain and still fail if you don’t pay attention to the people. Trust is the engine of team performance.”


Dr. David Shore, July 29, 2024, Strategies for Leading Change Initiatives: Mastery Session,

Professional & Executive Development, Harvard University, Division of Continuing Education.

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