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  • Writer's pictureDr. Alan Grossnickle

The Importance of Human Capital


  • The financial performance of a business is not something you can or should directly control. It is achieved by providing superior value to the marketplace.

  • Marketplace value is a consequence of energizing and focusing employees to create and deliver value.

  • To make money, managers should not spend their time managing money, but should instead devote their efforts to the things that produce the money, the enthusiasm, commitment, and drive of the labor force. Don’t manage money. Manage people!

Managers should look for the following closely related employee human capital traits.

  • Energy, Drive, Enthusiasm, Excitement, Commitment, Passion, and Ambition!

Maister, D.H., Creating Value Through People, Business the Ultimate Resource, p. 153

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