Trust is a Critical Driver of Engagement

Building Trust is one of your single greatest opportunities to create competitive advantages and earn long term loyalty.

Trusting employees are:

260% more motivated to work.

41% lower rates of absenteeism.

50% less likely to look for another job.

Consider this:

Roughly 1 in 4 workers don’t Trust their employer. At the same time, most employers overestimate their workforce’s Trust level by almost 40%. With this misalignment in Trust, it is no wonder that worker engagement is suffering. Trusted companies outperform their peers by up to 400%. Customers who Trust a brand are more likely to buy again. Seventy-nine percent of employees who Trust their employer are more motivated to work (and less likely to leave). The importance of Trust is at an all-time high – just

as our inclination to Trust is at an all-time low.

Drawn in part from: A Reicheld & A. Dunlop, How to Build a High Trust Workplace, MIT Sloan

Management Review. 1/24/2023. Shore, D. Strategies for Leading Successful Change Initiatives:

Mastery Session, Harvard University, July 29-31, 2024, p. 77.