Dr. Alan GrossnickleIncreasing Customer Lifetime ValueIncreasing customer lifetime value is a much easier way to grow sales and profits compared to acquiring new customers.
Dr. Alan GrossnickleCustomer Value PropositionCustomer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Dr. Alan GrossnickleThe Essence of Marketing PlanningIt is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan GrossnickleCore Marketing ConceptsBusinesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan GrossnickleStay Close to Your CustomersStay close to your customers by asking questions to learn about their experience and listen to their feedback.