Book Review – The One Thing, Keller and Papasan
Dr Alan Grossnickle discusses a favorite book, The One Thing by Keller and Papasan. Learn about the six lies between you and success.
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Dr. Alan Grossnickle
Increasing Customer Lifetime Value
Increasing customer lifetime value is a much easier way to grow sales and profits compared to acquiring new customers.
Dr. Alan Grossnickle
Customer Value Proposition
Customer value proposition is a crucial concept to increasing profitability and beating the competition. The focus should be the customer.
Dr. Alan Grossnickle
The Essence of Marketing Planning
It is critical to analyze future opportunities when designing a marketing plan to grow your business.
Dr. Alan Grossnickle
Core Marketing Concepts
Businesses must balance the needs and wants of their customer base to find the best marketing strategy.
Dr. Alan Grossnickle
Stay Close to Your Customers
Stay close to your customers by asking questions to learn about their experience and listen to their feedback.
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